BEHIND THE BRAND: PARTNER CONTENT 30 GLOBAL FRANCHISE | ISSUE 6.2 roatian national franchisee Danijela Haralovic discovered Helen Doron English while living in Hungary. As Helen Doron Educational Group shines a spotlight on its first-class franchisees AT A GLANCE HELEN DORON EDUCATIONAL GROUP Established: 1985 Number of franchised outlets: Over 1,100 Locations of units: Albania, Austria, Bosnia and Herzegovina, Bulgaria, Chile, China, Croatia, Cyprus, Czech Republic, Ecuador, Estonia, France, Germany, Hungary, Israel, Italy, Kazakhstan, Lichtenstein, Lithuania, Macedonia, Mexico, Montenegro, Panama, Peru, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, South Korea, Spain, Switzerland, Thailand, Turkey, Ukraine, Vietnam Investment range: €150,000 - €250,000 Minimum required capital: €200,000 Contact: C the family was there temporarily for her husband’s work contract, she sought English lessons for her then two young children that didn’t include translation to Hungarian, a language they didn’t speak. She also sought an organization using the immersion method without any translation – just pure English. Not familiar with the Helen Doron brand, Danijela recalls: “I happened to see a banner on a house that advertised Helen Doron. It said ‘English for All Children’, which I liked the sound of, so I Googled the company and found there was a Learning Centre in the area where we lived in Hungary.” Her children enjoyed their classes and the two years went by quickly. “After witnessing how positively my daughter and son reacted to the Helen Doron lessons, I immediately fell in love with the methodology.” THE NEXT LOGICAL STEP Danijela had worked in a managerial position in the banking industry previously, and had every intention of returning to the career she had taken a leave of absence from. After being away though, she saw the situation from a different perspective. “It was a safe and secure job for life, but they didn’t really care about the employees as individuals. I didn’t want to go back to having someone standing over me, bugging me, telling me what to do.” So, she decided to launch a Changing lives with exemplary education