BEHIND THE BRAND: PARTNER CONTENT 78 GLOBAL FRANCHISE | ISSUE 6.3 or years, Felicity Curin had wanted to find a way to combine her passion for health, food, and children into a business. “Initially I wanted to open a bakerywhere veggies would be baked into delicious treats, but then I realized we shouldn’t hide vegetables in our children’s food. Instead, we need to engage them in the process of cooking, so they actuallywant to try a mushroom or some zucchini,” said Felicity, founder, president, and COO of Little Kitchen Academy. “I have always been passionate about food and trained as a chef early in my career. Later, I was inspired to go back to school and received my AMI degree after I fell in love with the Little Kitchen Academy co-founders Felicity and Brian Curin reflect on remarkable growth AT A GLANCE LITTLE KITCHEN ACADEMY Established: 2019 Number of franchised outlets: 4 locations operating, more than 70 franchises in development Location of units: California, Oregon, Washington, British Columbia, Ontario Investment Range: $274,453 - $631,124 Minimum Required Capital: $250,000 Contact: Joel Lazarovitz, F Montessori pedagogy. That process helped me realize that cooking was the perfect vehicle to help children develop their independence and learn practical life skills, and the idea for Little Kitchen Academy developed from there. We are a cooking school, but our real purpose is helping our students grow into happy, healthy, independent children!” SUCCESSFUL FROM THE START Felicity’s dream became a reality in 2019, when Little Kitchen Academy opened its Vancouver flagship location. Immediately, Felicity’s husband Brian knew they had to share this concept with the world. Brian is a proven global brand and franchise expert and serial entrepreneur who has built brands like Flip Flop Shops, Cold Stone Creamery, and Moe’s Southwest Grill. “It’s incredibly fulfilling for me to use the skills and experience I have in the franchising world to bring this incredible concept that Felicity has created to more children,” said Brian Curin, CEO and co-founder. Brian and Felicity set out to find like-minded people and have amassed an impressive group of investors (including Ryan Holmes, founder of Hootsuite; venture capitalist/TV personality Bruce Croxon), advisory board members (including Iron Chef Cat Cora; founder of Yves Veggie Cuisine and Gardein, Yves Potvin), and global brand partners like AeroGarden and Emeco. “As we began telling people in our network about Little Kitchen Academy, they kept saying, ‘I have to be involved “We are a cooking school, but our real purpose is helping our students grow into happy, healthy, independent children!” A recipe for success Felicity and Brian Curin