Global Franchise

f all the sectors to persevere throughout the coronavirus pandemic, one stands out as particularly resilient to this kind of global challenge: home services. Perhaps it’s because people have been spending more time than ever in their homes, or maybe entrepreneurs are just starting to realize the enduring nature of these repair-centric brands. Either way, home services have been in demand more than ever this past year, and we wanted to find out why. To do so, we spoke with this segment’s standout brands, and compiled an essential guide on the alluring side of service franchising. O BLUEFROG PLUMBING + DRAIN Established: 2015 Number of locations: 15 Interviewee: Mike Mushinski, president Why do you think home service brands like bluefrog remain attractive investments, even during a pandemic? In an economic crisis, the luxury level tends to be the first one impacted. Fortunately for us, plumbing is not a luxury and will always be a need. When something breaks down, a licensed plumber needs to be contacted to fix it. What do you predict for the future of the services industry? I think that the stigma that has existed in some minds regarding “the trades” will start to finally fade away. People are realizing that not only great careers can be had in the trades, but highly profitable businesses can be started and grown as well. Plumbing is an essential service – and always will be. 52 GLOBAL FRANCHISE | ISSUE 5.7 FEATURE UNDERSTAND ING THE R I SE IN HOME S E RV I C E F RANCH I S I NG We spoke with the sector’s biggest franchise brands to get a firsthand perspective of this hands-on industry